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Design, e-commerce and integration by BT Fresca

The Shoe Studio website has been designed by BT Fresca, based on an understanding of the different kind of shoppers using the site and their varying reasons for visiting, to ensure that the customer experience created is both usable and useful.

BT Fresca has configured their e-commerce platform FrescaCommerce to meet the demanding design and functional requirements, and has integrated the platform with The Shoe Studio's merchandising system, Mercatus from BT Expedite, for dynamic updates of product information and stock availability.

The FrescaCommerce Platform is a feature-rich, high-availability, on-demand e-commerce platform used by a number of leading retailers. It can be tailored to provide a unique customer experience, provides a sophisticated and powerful back office toolkit for merchandising and managing the site, and is hosted and managed 24*365 by BT Fresca.

For more information visit www.btfresca.com

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